About
I reconciled supporter records across three disconnected systems at a professional football club, giving the business a single view of each fan across ticketing, on-site spend and CRM for the first time.
My background spans ticketing analytics, CRM, audience segmentation and commercial reporting across clubs in Belgium, Portugal, Greece and Cyprus, built on a Master's in Football Business from The FBA and a Financial Accounting degree from Stellenbosch University.
At club level I work with transactional data to improve reporting accuracy, build audience frameworks, and translate fan behaviour into commercially actionable insight. My focus is helping football organisations move from descriptive reporting to decisions that drive revenue, retention and long-term commercial value.
Video · The FBA
Step into one of the FBA Candidates' journey as a Marketing & Data Analyst Intern at STVV, living the passion, learning the craft and experiencing football from the inside.
At the Football Business Academy, hands-on experience is guaranteed. Through the 3-month internship programme, Candidates gain real-world exposure with one of 100+ partnered clubs and organisations, turning knowledge into impact and ambition into direction.
What I work on
- Ticketing, subscription and matchday analytics
- CRM, supporter data and system reconciliation
- Pricing, yield and retention analysis
- Audience segmentation
- Commercial reporting and KPI frameworks
Tools
- Roboticket
- ArenaMetrix
- Brevo
- Weezevent
- SQL
- Power BI
- Excel