I turn club transactional data into commercial decisions.

Ticketing analytics, CRM and audience segmentation across clubs in Belgium, Portugal, Greece and Cyprus.

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Selected work

STVV (Sint-Truidense V.V.), Belgian Pro League · Sep 2025 – Jun 2026

Reconciling three systems with no shared customer identifier

3 → 1

Fragmented systems reconciled into a single supporter view

Three systems held overlapping records of the same supporters and agreed on almost nothing. Commercial reporting could not be trusted until the records could be matched.

STVV (Sint-Truidense V.V.), Belgian Pro League · Sep 2025 – Jun 2026

Where the growth actually came from

+23.6% volume, +17.6% revenue

Season ticket base over two seasons

The club grew its season ticket base by nearly a quarter in two seasons. Revenue grew more slowly, and almost all of the gap traced back to a single stand.

STVV (Sint-Truidense V.V.), Belgian Pro League · Sep 2025 – Jun 2026

A benefits package three quarters of holders never opened

75.5% never redeemed

Season ticket benefits package, 2025/26

The club sold a bundled benefits package to season ticket holders. Three quarters of them never used it once, and redemption had effectively stopped by October.

Built platforms

CLIENT PLATFORM

arisfc.report

Aris Limassol FC's sustainability reporting platform — ESG disclosure moved from static PDF to an interactive digital report.

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CLIENT PLATFORM

panioniosfc.report

Panionios F.C.'s 2024/2025 sustainability report, delivered as an interactive bilingual website.

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Writing & press

All writing & press

About

I reconciled supporter data across three disconnected systems at a professional football club, giving the business a single view of each fan across ticketing, on-site spend and CRM. My focus is helping football organisations move from descriptive reporting to decisions that drive revenue and retention.

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